Published: April 27, 2020
While we hope that our users won't use the client anymore, it still accounts for a fair percentage of the market share. According to Litmus, Outlook and Outlook.com account for about 11.4% of all users. I recommend viewing analytics using your ESP or a service like Litmus to see what your subscribers are using.
At my current workplace in the fashion retail industry, we found that Outlook and its variants only accounted for about 1% of our subscribers—leaving us with the option to not sweat over how our email appears in Outlook. A B2B company might find a different scenario as most of their subscribers may open at work where Outlook is commonly used as an enterprise solution.
We use Outlook conditionals to target and provide special code for Outlook.
Start an Outlook conditional:
End an Outlook conditional:
Anything between these tags will only be executed in Outlook clients. In the example below, Outlook users would have a table rendered along with a paragraph tag stating "You can only see this message in Outlook."
<!--[if mso]> <table> <tr> <p>You can only see this message in Outlook</p> </tr> </table> <![endif]-->
Target versions greater than or equal to X version:
<!--[if gte mso X]>
Target versions greater than X version:
<!--[if gt mso X]>
Target versions less than or equal to X version:
<!--[if lte mso X]>
Target versions less than X version:
<!--[if lt mso X]>
mso 9 = Outlook 2000
mso 10 = Outlook XP/2002
mso 11 = Outlook 2003
mso 12 = Outlook 2007
mso 14 = Outlook 2010
mso 15 = Outlook 2013
mso 16 = Outlook 2016, Outlook 2019, Office 365
Campaign Monitor has a pretty lengthy breakdown of CSS support—you can view the whole list here.
To help you out, I put together this list of the essentials.
*Note, many of these are buggy and can vary by version of Outlook.